YAFUSIPE Brand Journey
For 27 Years, I Have Focused on Just One Thing: Helping Ordinary People Solve Their Skin Concerns.
In 1998, I arrived in Guangzhou with only 10,000 yuan, penniless, wanting nothing more than to create skincare products that could truly help people. Starting a business is incredibly difficult; my partner left halfway through, leaving just my wife and me. We shouldered all the pressure, daring not to back down.
In those days, social attitudes were still quite conservative, and women's status was far from equal. Everyone was busy making a living, and skincare was a luxury. Countless women were busy with family and career, their faces suffering from acne, roughness, thick keratin, and deep acne scars, always putting themselves last. I saw all this, and only one thought occupied my mind: I wanted to create a brand that would make good skincare products affordable for ordinary women, allowing them to be seen, valued, and treated with kindness. Thus, YAFUSIPE was born.
In 2006, we built our own factory, ranking 38th among the top 100 supply chain enterprises nationwide, and receiving national high-tech enterprise certification. Our factory holds GMP production qualifications, our products have FDA certification, and we boast a research and development team of over 200 people with a comprehensive scientific research system. We consistently focus on one thing: acne treatment, brightening, acne-prone skin repair, and anti-aging repair. We only focus on results, earning long-term trust, to prove one thing: truly effective skincare products should never be the privilege of a select few.
In 2018, we went global. YAFUSIPE expanded its business to international markets through platforms like Amazon, reaching consumers worldwide who value practical and effective skincare. Many have told us: YAFUSIPE has given me the confidence to go makeup-free and hold my head high again.
Many people initially came to us seeking simple and efficient solutions; ultimately, it was the consistently outstanding effectiveness of our products that made them our loyal customers.
In the future, we will continue to focus on our products, dedicating our lives to doing one thing well: helping more people say goodbye to skin problems and live with confidence and radiance. Welcome to YAFUSIPE.